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How to improve your Google Adwords CTR

Many factors go into making a successful Google Adwords campaign One of the most important is your click-through rate (CTR) CTR, or Click-Through Rate, is one of the most important metrics to measure in an Adwords campaign A high CTR means that your...


How to Create a Responsive Web Design That Converts

A website that doesn't look good on mobile devices is a website that is destined for failure Nowadays, most people use their smartphones and tablets to browse the internet, so your website must look good on all devices This blog post will discuss how to...


4 standard SEO KPIs and how you should measure them

In order to measure the effectiveness of your SEO efforts, it's important to track key performance indicators (KPIs) While there are many KPIs you could track, here are four of the most common ones and how you should measure them 1 Traffic: Traffic is...


Tips on Creating & Using Buyer Personas in Social Media Marketing

In order to create successful social media campaigns, it's essential to know your target audience And one of the best ways to do that is by creating buyer personas Buyer personas are fictional, generalized representations of your ideal customers By...


Here’s how you can future-proof your digital marketing strategy

As digital marketing evolves, so must your strategy Here's how you can future-proof your digital marketing plan to ensure you're always one step ahead of the competition 1 Keep up with the latest trends The digital marketing landscape is constantly...

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