In the digital development era, marketing using traditional means such as newspapers, radio, and television is no longer as useful as it was before. This is due to the fact that the interest today is mostly focused on social media, which made the presence of various businesses online an inevitable and necessary thing for stability and prosperity, and because of the huge presence of individuals from different businesses and from all over the world on social media’s sites such as Facebook and Instagram, it can be said that e-marketing has become the most powerful and effective way to target potential customers, increase brand awareness, create a positive image about it, and form an interactive system between the brand and clients to find out about opinions, desires, and preferences that can be taken for improvement and progress.
Whatever social networking sites you choose for the e-marketing process, whether you rely on Facebook marketing or Instagram marketing, you have the opportunity to benefit from many advantages that increase the marketing process success, including the ability to customize your appearance in the advertisement so that it is either a fixed advertisement or included within the narrative experience or other options, which increases the interaction level and ultimately results in achieving the desired results.
If you want to see actual results related to raising awareness and interaction about your brand, which is reflected in the increase in the potential clients’ numbers and the sales percentage in real terms, then you should start trying marketing via different social networks, mainly marketing on Instagram and Facebook, and seize the opportunity to reach A large number of customers who are among the huge number of these sites users
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