In order to measure the effectiveness of your SEO efforts, it’s important to track key performance indicators (KPIs). While there are many KPIs you could track, here are four of the most common ones and how you should measure them.

1. Traffic: Traffic is the first and perhaps most apparent SEO KPI. You can measure this in several ways, including the number of visitors to your website, the number of page views, and the number of unique visitors. These metrics can give you a good idea of how much traffic your site gets from organic search. Google Analytics is an excellent tool for tracking traffic KPIs.

2. Rankings: Another important SEO KPI is rankings. You can track your rankings for specific keywords using a tool like Google Search Console or But, again, tracking your rankings over time is essential to see how your SEO efforts impact your position in the search results.

3. Leads: A lead is someone who has expressed interest in your product or service by providing their contact information. If you’re generating leads from your website, that’s a good sign that your SEO is working. You can measure the number of leads you get from organic search using a CRM or marketing automation platform like HubSpot or Pardot.

4. Sales: The ultimate goal of SEO is to increase sales. If you’re selling products or services online, you can track the number of sales that come from organic search using your eCommerce platform or CRM. This will give you a good idea of how effective your SEO efforts are in terms of driving revenue.

These are just four of the most common SEO KPIs. Of course, you could track many other metrics, depending on your business goals, but these four should give you a good starting point for measuring the success of your SEO campaigns. If you need expert assistance tracking and improving your SEO KPIs in Saudi Arabia, contact us at Brand Digital. We can help you get the most out of your SEO efforts and reach your business goals.